University of Southern California
Marshall School of Business
MOR 492: GLOBAL STRATEGY
Carl W. Voigt, Ph.D.
Bridge Hall 303-E
(213) 740-0764; Mobile (213) 446-1753
Department of Management and Organization Office:
[Note: I do not check email sent to firstname.lastname@example.org!!!]
Business enterprise in today’s environment increasingly involves crossing national borders and, more generally,
engaging in business activities in numerous countries that are often very different from each other.
technology, transportation, communications, and political alliances have significantly internationalized business.
Increasingly, firms are required to compete in multiple foreign markets at both the product and supply-chain levels.
Understanding the management, marketing, financial, and operational challenges associated with global business
activity, and developing skills in these areas, have become essential requirements for success.
The Global Strategy
course is designed to provide students with the skills, knowledge, and sensitivity required to create, maintain, and
renew sustainable competitive advantage within a global environment.
Global Strategy will explore international business issues from an integrated firm-level perspective.
The course will
adopt a strategic perspective and will highlight the following topics from this perspective: the analysis of industry
and environmental forces, the competitive context in which companies operate in global industries, creating and
sustaining global competitive advantage, the characteristics of global, multi-domestic and transnational strategies,
international entry strategies, global strategic alliances, the role of global organizational structures, and the
importance of global strategic control.
Case studies used in this course will help you develop your analytical and
decision-making skills and also highlight the reality of environmental uncertainties influencing decision making in
the global context.
Cases also seek to develop your capacity to identify issues, to reason carefully through various
options and improve your ability to manage the organizational process by which decisions get formed and executed.
In addition to case analyses we will also read and discuss additional articles on strategic issues relevant to operating
in a global context.
Thus, students will develop both, historical and current, and theoretical and practical,
perspectives on operating in a global context.
This course has two broad objectives and will be taught simultaneously at two levels.
First, this course is designed
to teach students
international business issues.
That is, the course intends to help students understand how
business practices vary widely across regions and countries.