Unformatted text preview: Energy to participating vendors. Hansen said PepsiCo would use its already existing Pepsi bottling system to market and distribute the Hansen products. They also said that the deal should promote its products in areas such as Ontario and the deal should reach other locations and consumers in Canada previously un-exposed to their products. Dave Burwick, president of the CPQTG (Canadian Pepsi-Quaker-Tropicana-Gatorade business) said PepesiCo Canada expects the deal to “leapfrog” its Canadian energy drink business overnight. Analysts believe target share prices will raise and recommend buying shares in Hansen. They also believe fourth-quarter earnings should be higher than third....
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- Spring '07
- Macroeconomics, Hansen Natural, Hansen energy drinks, Hansen Natural Corporation, Hansen greater exposure