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article two - The meeting was held at Krispy Kreme’s...

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Tyler Evans Heather Stone ECO231 1 February 2007 CEO says Krispy Kreme has plans to grow Daryl Brewster, the CEO of Krispy Kreme Doughnuts Inc., told shareholders that the company “was still a turnaround,” but the company potential “is very significant.” This article in a nutshell is an announcement from the CEO of the company that although Krispy Kreme has been shaky the past few years, they plan to make a recovery. The company held it’s first shareholders meeting since 2004 on January 31, 2007. Brewster informed those attending that Krispy Kreme plans to move forward, expanding internationally. To bolster sales, they plan to use some of the international stores to experiment with new designs.
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Unformatted text preview: The meeting was held at Krispy Kreme’s headquarters in Winston-Salem. In addition to a series of changes that Brewster plans to make for the company, he said that Krispy Kreme Doughnuts Inc. was responding to consumers’ health concerns. Brewster said that a single original glazed doughnut has 200 calories, which he claimed was less than several other snacks, including muffins. In addition to this response to health concerns, the company is planning to begin production of a whole-wheat doughnut, which may be in line with the “new designs” at international locations. Brewster was also elected to the board by shareholders along with one other newcomer and 6 re-elected board members....
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