Chapter 4 - 0 Managing in a Global Environment CHAPTER 4...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Managing in a Global Environment CHAPTER 4 0
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Learning Objectives Describe the emerging borderless world and some issues of particular concern for today’s managers. Describe market entry strategies that businesses use to develop foreign markets. Define international management and explain how it differs from the management of domestic business operations. Indicate how dissimilarities in the economic, sociocultural, and legal- political environments throughout the world can affect business operations. 0
Background image of page 2
Learning Objectives (contd.) Describe how regional trading alliances are reshaping the international business environment. Describe the characteristics of a multinational corporation. Explain cultural intelligence and why it is necessary for managers working in foreign countries. 0
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Importance of International Business If you are not thinking international, you are not thinking business management 0
Background image of page 4
A Borderless World Business is becoming a unified, global field Companies that think globally have a competitive edge Domestic markets are saturated for many companies Consumers can no longer tell from which country they are buying 0
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4 Stages of Globalization Exhibit 4.1 0
Background image of page 6
Four Stages of Globalization Domestic stage: market potential is limited to the home country production and marketing facilities located at home International stage: exports increase company usually adopts a multi-domestic approach Multinational stage: marketing and production facilities located in many countries more than 1/3 of its sales outside the home country Global (or stateless) stage: making sales and acquiring resources in whatever country offers the best opportunities and lowest cost ownership, control, and top management tend to be dispersed 0
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Global (stateless) Corporations Number is increasing Awareness of national borders decreasing Corporate Examples Fred Hassan – Pakistan-born CEO of Schering Plough Mexico-born Fernando Aguirre, CEO of Chiquita Brands 0
Background image of page 8
Strategies for Entering International Markets Exhibit 4.2 0
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/26/2009 for the course MGMT 300 taught by Professor Kukalis during the Spring '08 term at CSU Long Beach.

Page1 / 30

Chapter 4 - 0 Managing in a Global Environment CHAPTER 4...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online