1stexamMC2525

1stexamMC2525 - Persuasion vs. Coercion vs. Violence...

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Persuasion vs. Coercion vs. Violence Persuasion - the co-production of meaning that results when an individual or a group of individuals uses language strategies and/or visual images to make audiences identify with that individual or group. Implies CHOICE. Coercion - the use of force to compel an audience member to do what a persuader desires (denies audience members the opportunity to exercise such basic human actions as reasoning, feeling and thinking) Violence - the use of physical action to force compliance with a persuader Coercion and violence are considered unethical whereas persuasion is not because it allows individuals to consciously choose beliefs/ behaviors. Persuasion - definition: see above Variables: (1) persuader (2) audience (3) message (4) medium Characteristics: Audience-oriented : example would be a website which gives users interactive devices. They use audience analysis to attempt to influence how audiences will identify with them. Overdetermined : a variety of factors influence how we construct meaning from a persuader’s symbol use; difficult to isolate a single variable that explains why an audience feels a certain way. Why was the Bachelor so successful? Much is left unsaid : persuaders are more in business of proficing info than they are in business of convincing the audience to do something. (pepsi twist commercial with the osbournes—you must know that the osbournes are “cool”) Ubiquitous but invisible : we see about 3000 ads a day. Reflexive : our cultural beliefs influence how we identify with persuaders, but they are themselves products of previous persuasion. Persuasion tells us it’s important to look nice so an ad for expensive clothing works off of this previous persuasion. Co-production of Meaning- the process by which persuaders and audience members arrive at mutually agreed upon meanings for words and visual images. Sender and receiver come together to create a shared reality. Identification, strategies of identification : common ground, associating, connection. Common ground/Obvious and Direct would be like Bill Clinton speaking about his humble beginnings. Associating/Creating Antithesis would be like an Us vs. Them appeal. (Mac vs PC users) Connection/Unnoticed or subtle would be like Microsoft using the word “we” in a press release. Linear model of communication : Persuader Message Medium Audience. No feedback. Can be ruined by noise/interference Transmission model of communication: when persuader and audience both approach the message at the same time. Persuader Message Audience. (There is a circle around them which is the medium.) Indicates coproduction of meaning.
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Closed vs. Open Society : comparison of China vs. the United States, communism vs. democracy. In a closed society what you say is monitored and you can get in trouble for
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1stexamMC2525 - Persuasion vs. Coercion vs. Violence...

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