Chapter 8 Behavior and Attiutudes

Chapter 8 Behavior and Attiutudes - Chapter 8: Attitudes...

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Chapter 8: Attitudes and Behavior pp.297-323 22/02/2008 14:27:00 LaPiere study of anti-Chinese prejudice showed attitudes did not predict behavior.   Attitudes compete with other determinants of behavior (ex. dieting) Theory of reasoned action-  A theory that maintains that people’s deliberate  behavior can be accurately predicted by knowing their attitudes toward specific  behaviors and their subjective norms. Subjective norms-  People’s beliefs about whether others are likely to approve of a  course of action. Theory of planned behavior-  The successor to the theory of reasoned action that  maintains that the best predictors of deliberate behavior are people’s attitudes  toward specific behaviors, their subjective norms, and their beliefs about whether  they can successfully perform the behavior in question.   Inconsistencies between affective and cognitive components of attitudes. Thinking about liking things (introspection) leads to confusion about why we like 
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This note was uploaded on 02/28/2009 for the course PSYCH 2800 taught by Professor Gilovich,t/regan,d during the Spring '08 term at Cornell University (Engineering School).

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Chapter 8 Behavior and Attiutudes - Chapter 8: Attitudes...

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