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Unformatted text preview: what constitutes a dog) o Making decisions : Availability heuristitc: our basing our decision on the most easily recalled alternatives. (most common last name: Smithwrong. Lee, but in our most easily recalled alternative, actually Li.) Representativeness heuristic : when only a few instances are taken to represent the entire category. (bases the overall influence on simply one small group of people). Framing bias : when the wording of a problem leads us to a decision. (todays spinning, we take the attitude because of the context of which the facts are imbeddedglass half full, rather than glass half empty) o Reframing: Our attitudes and feelings depend strongly upon the context in which they are framed . Changing the context in which our attitudes and feelings are solicited can change those attitudes and feelings. Beware of spin! Website : http://mentor.lscf.ucsb.edu/course/winter/psyc001/PSY_1_Thinking.pdf...
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- Spring '08