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Unformatted text preview: what constitutes a “dog”) o Making decisions : Availability heuristitc: our basing our decision on the most easily recalled alternatives. (most common last name: “Smith”—wrong. Lee, but in our most easily recalled alternative, actually “Li”.) Representativeness heuristic : when only a few instances are taken to represent the entire category. (bases the overall influence on simply one small group of people). Framing bias : when the wording of a problem leads us to a decision. (today’s “spinning,” we take the attitude because of the context of which the facts are imbedded—“glass half full, rather than glass half empty) o Reframing: Our attitudes and feelings depend strongly upon the context in which they are framed . Changing the context in which our attitudes and feelings are solicited can change those attitudes and feelings. Beware of “spin”! Website : ...
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- Winter '08
- Psychology, easily recalled alternatives