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Case Study 1- Harley Davidson

Case Study 1- Harley Davidson - 2 By targeting part of the...

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Management Case Study 1 February 11, 2008 1. It appears that Harley-Davidson may have expanded into China too early, but it may pay off in the long run. There are still political hurdles to overcome before this type of motorcycle is legal to ride in most areas, and Harley-Davidson is struggling to reach their full potential in China because of this. When the laws change making it easier for consumers to ride motorcycles in urban areas, H-D will be in a great position to capitalize the Chinese market. As more and more of China’s population moves into the middle and upper classes, there will be a very large market for H-D to pursue.
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Unformatted text preview: 2. By targeting part of the population that desires a more exciting lifestyle, Harley is positioning themselves wisely in their markets. They have now created additional markets to succeed in with accessories and clothing making up a large part of their total sales. Individuals now have the opportunity to purchase multiple motorcycles each unique and special in their own ways, and complete lines of accessories for each bike. By aligning their products with a way of life that is desirable to a growing number of individuals, Harley-Davidson is opening many doors to help ensure their success in the future. 3. Manufacturers?...
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