Unformatted text preview: 2. By targeting part of the population that desires a more exciting lifestyle, Harley is positioning themselves wisely in their markets. They have now created additional markets to succeed in with accessories and clothing making up a large part of their total sales. Individuals now have the opportunity to purchase multiple motorcycles each unique and special in their own ways, and complete lines of accessories for each bike. By aligning their products with a way of life that is desirable to a growing number of individuals, Harley-Davidson is opening many doors to help ensure their success in the future. 3. Manufacturers?...
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- Fall '07
- Motorcycle, Management Case Study, Harley-Davidson, Harley Owners Group