Notes Massmedia1 - Sorting out media impact difficult...

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Sorting out media impact difficult Diversity of media affects impact  - too much nosie Media overload leads to inattention since politics not seen as relevant Other factors include Social economic level Group membership - religion, race, ethnicity All factors complicate reciving polotical information through media Types of media Visual/voice media greater emotional Print media more likely information  Media And Political Socilation Definition: learning about political life and internalizing its customs and rules  -  life long process Several stages Childhood socialization Adolescent socialization Adult Socialization Media impact Selective perception explains much of political impact Two step flow of communication Political event=> interperetert=> individual Critical pathway for political actors Middle person - famiy member, friend, coworker, celebrity, religious leader,  community leader   Presidential Debates and the Mass media o Presidential debates are considered one way that the media informs voters  during elections o They are often deemed a good compromise between candidate driven media use 
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This note was uploaded on 03/02/2009 for the course POS 3235 taught by Professor Handberg during the Fall '08 term at University of Central Florida.

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Notes Massmedia1 - Sorting out media impact difficult...

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