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682_outline - Lecture 1 Readings o None Design Paradox o...

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Lecture 1 Readings o None Design Paradox o Time in the decision making process increases o Knowledge of design problems increases o Design freedom decreases Consequence of early design decisions Synchronizing product and process Old basic product life cycle VS new o Old non circular o New more circular o Iterating early is cheaper and more effective o Design at the system level
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Consumer Product Design o Time to market primary driver o Project portfolios take advantage of economies of scale without blurring brand identities o Markets are moving towards greater product variety and shorter lifetime per product Traditional functional team Lightweight teams Autonomous tiger teams
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Heavyweight teams Lecture 2 Readings o IDEO o Case Study: Kodak disposable camera o Kodak known for quality o Opposed to disposable camera; afraid it would hurt rep for quality o Fuji’s announcement of disposable camera prompted Kodak to move camera development out of film group o Developed new injection molded lens that gave great quality o Held back for years b/c of answering to film group Product and process development
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Lecture 3 Readings o LEGO o Course PKT Concept Development Structured approach o Define Scope o Gather data from customers o Inerpret data into needs o Organize needs into a hierarchy o Establish relative importance of needs o Reflect, revise and act (1 st idea rarely the best) Define Scope – Create mission statement o Product description o Key business goals
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o Primary and secondary markets o Assumptions o Key stakeholders Gather data from customers o Find the true customer voice o Be sure that you aren’t just hearing what you want to hear o Keep our needs in mind o Non-customers – Air force, NASA o Ethnography – Application of anthropology to study the behavior of customers to gain new insights. More on the customer o Products behave like outbreaks of infectious disease o Three types of people drive it: Connectors Mavens Salesmen o Live as the customer Lecture 4 Readings o Cumulative advantage o Cell phone features o Gadgets Interpret Data into needs: needs statement
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This note was uploaded on 04/29/2008 for the course ME 682 taught by Professor Schmiedeler during the Winter '08 term at Ohio State.

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682_outline - Lecture 1 Readings o None Design Paradox o...

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