FS101_part_1.2008.nopics - Sensory Evaluation Methods Harry...

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Sensory Evaluation Methods Harry T. Lawless Cornell University Institute of Food Science and Technology Ph: 607-255-7363 Fax:: 607-254-4868 email: htl1@cornell.edu
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What is Sensory Evaluation? Sensory Evaluation: A scientific discipline used to evoke, measure, analyze and interpret those responses to products that are perceived by the senses of sight, smell, touch, taste and hearing. A set of measurement procedures. A way to reduce uncertainty and risks in decisions A way to insure cost-efficient delivery of new products with high consumer acceptability
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Interacting Departments: U. S. Foods and Consumer Products Industries Product Research Manufacturing Marketing Sales Legal Services Marketing  Research Sensory  Evaluation Quality Control Engin./ Process devel. Packaging/ Design Safety/ toxicology Purchasing
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The Central Dogma The sensory test method chosen must fit the objectives of the research question. Corollaries Appropriate panelists must be selected for the test Consumers/users for affective tests and screened, trained personnel
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FS101_part_1.2008.nopics - Sensory Evaluation Methods Harry...

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