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Unformatted text preview: commodities. VII. Consumer’s Republic (Lizabeth Cohen) a. An economy, culture, and politics built around the promises of mass consumption. We have become “citizens consumers.” VIII. Commercialization of Childhood a. Kids’ purchasing power b. Megacorporations and Childhood i. Disney ii. Viacom (MTV) iii. News Corp (Fox and Fear Factor) iv. AOL Time Warner v. Monopoly=uniformity/conformity c. Advertising and commodification d. Corporate construction of childhood e. More children shop (52%) than: i. Read (42%) ii. Attend church (26%) iii. Attend youth groups (25%) iv. Play outside (17%) v. Engage in household conversation (32%) IX. Cultural/Individual Ambivalence a. Simultaneous mixed feelings X. Individual Resistance a....
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This note was uploaded on 04/29/2008 for the course SOCIOLOGY 107 taught by Professor Irvine during the Fall '07 term at UMass (Amherst).
- Fall '07