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Unformatted text preview: 78% me-too drugs 14% new Marketing to convince one me-too drug is better than another Nexium = Prilosec => new purple pill! Industry can create misleading images Disease mongering experts redefine what it means to be sick change guidelines such as high blood pressure or cholesterol Big pharmaceutical cos. advertise disorders themselves medicalizing something that is everyday life 1 mil children (<18) taking anti-depressants in 2004 Sarufem = Prozac Main difficulties of medicalization=>we look to biology for the cause instead of envorinmental or social causes Fears of Medical Expansion-Manufacture of needs-Diagnostic bracket creep-Multiplication of defect...
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- Fall '07