Mrs Fields Report FINAL - Team No 6 Tuesday/Thursday 12:00...

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Team No. 6 Tuesday/Thursday 12:00 p.m. Instructor: Brenda Flores Assignment No. 2 Strategic Analysis and the Balanced Scorecard: Mrs. Fields Original Cookies, Inc. Statement of Responsibility : We, the undersigned, have abided by each of the Rules for Graded Group Assignments, in completing this assignment. Name Signature Steven B. Avery Taryn N. Kawata Jasmine A. Messinger Jeffrey Ouyang Noppol Thongnop Shinjiro S. Tome
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Strategic Analysis and the Balanced Scorecard: Mrs. Fields Original Cookies, Inc. TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………….. 1 INTRODUCTION…………………………………………………………… 2 Financial Perspective .………...……………..…….………………… 2 Internal Business Perspective …………...………….….……………. 3 Consumer Perspective .………...…….……………………………… 4 Learning and Growth ……………………………………………….. 5 Strategic Analysis .…………………………………..………………. 6 SWOT Analysis …………………..…………………………………. 7 Scorecard Analysis ………………………………………………….. 8 CONCLUSIONS…..………………………………….…..………………… 8 APPENDIX A…..…………………………………..…..…………….…….. 9 APPENDIX B…..…………………………………..…..…………….…….. 10 APPENDIX C…..…………………………………..…..…………….…….. 11
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Mrs. Fields – Team 6 Analysis Executive Summary Introduction Mrs. Fields Original Cookies, Inc. aims to build profitable year over year franchise sales and increase growth of licensing and gift operations through the following areas: financial, internal business processes, customer, and learning and growth perspectives. Their objectives are to increase net income while maintaining the highest quality of their cookie-based gift packages. Scorecard: What is a scorecard? The scorecard measures the organization’s success, balances long and short-term actions, balances the different measures of success, and ties the strategy to measures and action. Financial- Increase profitability and sales Internal Business Processes- Decrease number of defects, reduce idle time Customer- Retaining existing customers and acquiring new customers Learning and Growth- Employee morale, increasing employee skill Conclusion Mrs. Fields Original Cookies is committed to the highest quality that has yielded products like no other, deeply satisfying personal indulgences that consumers just cannot get enough of. To continue their domination in the market and create a steady increase in sales, rapid expansion will keep Mrs. Fields at the forefront of the cookie industry. Caution is necessary, however, because brand overexpansion will result in an over saturation of the market. This will cause expenses to rise at a higher rate than revenue is increasing, resulting in high losses. It is our
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  • Fall '08
  • Shames
  • Mrs. Fields, Mrs. Fields Original Cookies

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