MrsFieldsGroup6 - Team 6 Team 6 Steve Avery Taryn Kawata...

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Team 6 Team 6 Steve Avery Steve Avery Taryn Kawata Taryn Kawata Jasmine Messinger Jasmine Messinger Team 6 Team 6 Jeffrey Ouyang Jeffrey Ouyang Noppol Thongnop Shinjiro Tome Shinjiro Tome
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Intro Question: In which U.S. city was the first Mrs. Fields Original Cookies store located? a) Palo Alto, California a) Beijing, China c) Quebec, Canada d) Cairo, Egypt e) All the above
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“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.” - Debbi Fields 1977: 1st store 2005: 2,688 stores worldwide Franchising in U.S. and 25 foreign countries High-quality, fresh cookies and baked goods Exceptional Customer Service Product Extension: Embossed roses, fruit baskets, and other baked goods (brownies, Danishes, muffins) 1977 - 1994: consistent growth rates 1994 - today: revenues < costs
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stuff blah blah blah stuff stuff blah blah blah
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Internal Perspective Goal: Revenue ≥ Costs 1.
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  • Fall '08
  • Shames
  • Sales, Baking

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