COMPANY DISCRIPTION - COMPANY DISCRIPTION Think of this...

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COMPANY DISCRIPTION: Think of this section of your business plan as a snapshot you can show to others to give them an understanding of who you are and what you’re all about. What do you do? How are you different from other businesses? What niche does your product or service fill? It doesn’t have to be lengthy, but it should be well-thought out to present you in the best light while being as accurate as possible. Some specifics to include: Company Name The official legal name of your business. Business Structure Are you a sole proprietorship, limited liability corporation, partnership or corporation? Ownership or Management Team Who are the key players? What makes them (or you) qualified to run your business? Location Where are you headquartered? Company History When and where were you founded? What inspired you to come up with the idea for your business?
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Mission Statement What is the purpose of your company? What need does your product or service fill?
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