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Unformatted text preview: action on a bill or issue, or is it to generate support or opposition for a particular candidate? 1. Generate support or opposition for candidate 2. Provide information or urge action 3. Unsure/unclear ii. BCRAs Error Rate BCRA Electioneering Issue Advocacy Electioneering Correct Error Issue advocacy error Correct iii. Error rate: 1. 1998- 7% 2. 2000- 1% 2. Does BCRA regulate true issue ads? a. Intercoder reliability i. Degrees of consensus achieved about how many message will be categorized by multiple coders looking the same unit of operation ii. Three students coded a sub-sample of 250 ads, and only disagreed on one 3. L2/R2...
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- Winter '08