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Unformatted text preview: building customer loyalty? In what ways do they attempt to build long-term relationships with customer? Publix is a major Supermarket in the southeast. Publix has been doing great with customer loyalty. Over the years they have built great relationships with their customers. To build long-term relationships with it customers, Publix had to start by hiring the right people and training them. In the last few years Publix has gone from training their employees one a year in how to treat customers to every quarter. They also have been trying to bring down there prices. With those two attempts they have been building customer loyalty for long-term. That is the reason why my Father works there and why my family only shops at Publix. Customer Expectations 3 Works Cited Chapter 1: question 7, page 18(Reviewing the Facts section) Chapter 1: question 4, page 19(Applying the Ideas section)...
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- Spring '09
- Economics, Ripple effect, Publix