Feb 27 - Feb 27, 2008 Qualitative research Three major...

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Feb 27, 2008 Qualitative research Three major designs o Participant observation Develop sustained relationship with people while they go about their normal activities o Intensive interviewing Open-ended, relativity unstructured questions Interviewer seeks in-depth information on the interviewee’s feelings, experiences, and perceptions o Focus groups Unstructured group interviews usually centered around specific topic of interest to the study Lead by focus group leader, who is usually a researcher Common features o Collect primarily qualitative rather than quantitative data o Inductive reasoning May be exploratory Researchers do not test preformulated hypotheses, but discover what people think and how they act in social settings o Allows focus on previously unstudied processes and unanticipated phenomena o Researchers pay attention to social context and interconnections between social phenomena o Focus on events leading up to a particular event or outcome, rather than search for general casual explanations o Reflexive research design – design is adjusted as study progresses, based on what researcher learns
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This note was uploaded on 03/15/2009 for the course SOCI 301 taught by Professor Kupchick during the Spring '09 term at University of Delaware.

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Feb 27 - Feb 27, 2008 Qualitative research Three major...

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