This preview shows page 1. Sign up to view the full content.
Unformatted text preview: commercial aired during the Super Bowl is because arthritis is a significant issue for those who have it in America. What better way to reach the majority of Americans than to portray your commercial on the most watched sports event in the United States. The claim is that Aleve is able to relieve minor arthritic pain. The support is that Nimoy is able to present his hand gesture. The warrant is that he is an idol to many people of his generation and as his generation ages, so does he and he can relate with certain medical conditions....
View Full Document
- Spring '08