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Unformatted text preview: TRAVELOCITY: A BRIEF HISTORY Travelocity was launched on March 12, 1996 by Sabre Interactive. Started by a team of only thirty people, Travelocity is now the second largest online travel site, and the sixth larges travel agency in the United States. 1 The company based in Southlake, Texas was at first considered a research and development effort to test new technology by most of the people at Sabre. At the time Travelocity was started, Sabre Interactive also owned Sabre Reservations System and American Airlines. Through these ties and through 10 years of experience with the first online travel reservation system, “easySABRE,” Travelocity was able to blossom. Terry B. Jones, the Chief Information Office at Sabre was put in charge of developing the online booking system and he knew that with the growing internet popularity of the time, people would become hooked once they experienced the ease of online booking. But it took a while for people to warm up to the unfamiliar and seemingly insecure idea of booking reservations online. At first, the phone was Travelocity’s biggest competitor as people were in the habit of calling a travel agent or a supplier to make their reservations. Travelocity spent its first four years as the top online travel website until it was surpassed by Expedia.com. 2 When Travelocity was originally launched, it offered only the ability to make airline reservations and view limited destination information. Now Travelocity has evolved itself into a site that offers an expansive amount of travel related services including; air, hotel, car, cruise, vacation packages, and flight information. including; air, hotel, car, cruise, vacation packages, and flight information....
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- Fall '07
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