Unformatted text preview: are faced with many challenges. Some of these challenges include, staying ahead of the technological curve as well as sustaining it phenomenal growth and market share with all of these other companies in hot pursuit. Helping Callaway do this is the emergence of golf in countries like China and India. Questions 1) 2) Some of the significant environmental factors that could have a major impact on the marketing of golf clubs internationally include cultural factors including values and customs, the country’s stage of economic development and infrastructure, consumer income and purchasing power, and lastly political regulatory factors in a country that create a good or bad climate for global marketing efforts....
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- Spring '09
- Marketing, Callaway Golf, Original equipment manufacturer, D-7 Callaway Golf, Summary Callaway Golf, Ely R. Callaway