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1-13-09 - COMM 1 STUDYING COMMUNICATION AS A SCIENCE...

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COMM 1 - 1/13/09 STUDYING COMMUNICATION AS A SCIENCE Communication at UCSB : We seek an understanding of generalized patterns of communication variables (attitudes, behaviors, etc.) Relationships o What is related to what. o What causes what. Patterns we “know” in communication behavior : Compared to many Middle Eastern cultures, Americans stand far apart when conversing. o (Culture related to nonverbal distance) The more expertise that a speaker is believed to have, the more the likely the audience is to believe what is said. o (Expertise related to persuasion) Exposure to (rewarded) TV violence increases aggression among children. o (TV violence causes aggression) How do we know these patterns? The Scientific Method : Empirical o Make careful observations/measurement. Logical o Make consistent and rational inferences from that data. “Objective” o Remove personal bias from the process of the study.
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