1-29-09

1-29-09 - COMM 1 1/29/09 Intrapersonal Impression...

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COMM 1 – 1/29/09 Intrapersonal – Impression Formation : Attribution Processes – the way we assign explanations for people’s behavior. We attribute behavior either to internal causes or external causes. Internal attribution: we see it as caused by the person/self; within the person’s control. External Attribution: we see it as caused by the situation or other factors outside the person’s control. How do we decide? Past experiences Compare person’s behavior to others’ and to knowledge of person’s past behavior. Biases in Attribution : Tendencies we have to shortcut this process. Fundamental Attribution Error – o We tend to view others’ behaviors as caused by internal factors. Self Serving Bias – We tend to have a bias toward things that make ourselves look better. o Our positive outcomes (successes) – due to internal factors. o Our negative outcomes (failures) – due to situational (external) factors.
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This note was uploaded on 03/16/2009 for the course COMM 1 taught by Professor Mullin during the Winter '07 term at UCSB.

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1-29-09 - COMM 1 1/29/09 Intrapersonal Impression...

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