3-3-09

3-3-09 - COMM 1 3/3/09 MASS COMMUNICATION Nature of Mass...

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COMM 1 – 3/3/09 MASS COMMUNICATION Nature of Mass Communication : Messages sent to large and diverse audience Professional communicators as sources Messages mediated (through print or electronics). NOTE: Ignore section in book on McLuhan’s “hot” vs “cool” media. Mass Communication vs. Other Contexts : Communication is more one-way. o Feedback reduced and delayed. “Knowing” your receiver (audience) is more difficult. More likely mismatch in meanings o What you meant to convey and what they actually took from it. Influences on Media Content : Media systems differ greatly from society to society. o Cultural and political values important. Even within US, have different “systems”. o Print media (books, newspapers, magazines) Don’t see books very often in communication (it is more literary). Not very many studies on magazines, either.
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This note was uploaded on 03/16/2009 for the course COMM 1 taught by Professor Mullin during the Winter '07 term at UCSB.

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3-3-09 - COMM 1 3/3/09 MASS COMMUNICATION Nature of Mass...

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