Logs 6-11 - Sec 208 Monday In the article Nissan Races to...

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Sec 208 Monday, October 22, 2007 In the article, Nissan Races to Make Smaller, Cheaper Cars: Industry Shifts Strategy As Big-Vehicle Sales Fade; Simplifying the Doors , the strategy of Nissan Motor Co. in response to the rise in demand for small cars is detailed. Carlos Tavares, chief product strategist of Nissan, explains that the goal of Nissan is to design cars that look luxurious and expensive but sell them for the price of a low- cost car. With the rising price of gas, the desire for large SUV’s has gone down and the demand for fuel efficient cars has risen significantly. Nissan has also made a major push to increase sales in emerging markets worldwide. They have designed many low-cost cars to be launched in countries such as India, and areas in South America and Asia, where the market for first-time buyers has risen as much as 18% per year. Nissan Motor Co. values and goals are crucial in today’s world. With the ever- growing gas prices, global warming, and severe auto pollution, the need for smaller, fuel-efficient cars are more important now than ever. Also, by developing small cars to launch in developing countries, more and more people worldwide have the access to automobiles which will aid in the technological advancements of these areas of the world. In this article, the goals and ideas of Carlos Tavares show that costs can
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be cut from many areas of the vehicle. For example, after examining the compact Tiida model, he pushed for a design for doors for this vehicle that would allow for more doors to be shipped at a time. Not only does this lower the cost of making the vehicle, it also eliminates unnecessary wasted space in shipments. Small adjustments such as those valued by Nissan also need to be examined by all other global corporations. Chozick, Amy. (2007, October 22). Nissan Races to Make Smaller, Cheaper Cars. The Wall Street Journal pp. A1, A214 Alexa Stockover 810-83-0687 Sec 208 Friday, November 2, 2007 The EB-5 Government Program is examined in the article, Got $500,000? The U.S. Awaits; . This program allows foreign investors a way to come to the U.S. without waiting years for the traditional process. After they invest $500,000 in an under-developed area, the investor is granted a temporary green card for them and their immediate family. After a few years, if the money that they have invested has provided at least ten new U.S. jobs, they will be granted permanent residency. This is a very popular program for foreigners who have a major desire to start a new life in the United States. This program, started in the early 90’s, stimulates economic
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growth and creates jobs for Americans. “Regional centers” are areas that are underdeveloped or are in need of economic stimulation and are invested in by the participants in the EB-5 program. The EB-5 government program is a very innovative way of producing
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This note was uploaded on 03/17/2009 for the course BCOR 1010 taught by Professor Latier,jef during the Fall '07 term at Colorado.

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Logs 6-11 - Sec 208 Monday In the article Nissan Races to...

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