Marketing Section

Marketing Section - Company Research Presentation...

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Company Research Presentation Microsoft: Marketing Product Mix/Lines 300+ products in product mix Multiple different versions of a product Microsoft Word: Software, Applications/ Word Processing and Text Editing – 6 versions - Word 2000 - Word 97 - Word 97 for Windows 95 - Word 98 - Word for Macintosh - Word for MS-DOS Microsoft Office: Software, Applications/ Office Software – 19 versions - Office 2000 Developer - Office 2000 Premium - Office 2000 Professional - Office 2000 Resource Kit Toolbox - Office 2000 Service Release 1 (SR-1) - Office 2000 Small Business - Office 2000 Standard - Office 2001: Mac - Office 97 Developer Edition - Office 97 Professional Edition - Office 97 Resource Kit - Office 97 Small Business Edition - Office 97 Standard Edition - Office 98 Macintosh Edition Gold - Office 98 for Macintosh - Office Converter Pack - Office XP Developer - Office XP Professional - Office XP Standard - Popular ones include MSN Internet Access: Software, Communications/ Internet Software Microsoft Encarta Encyclopedia: Software, Applications/ Personal and Home Use/Entertainment Multiple video games for computers and Xbox Microsoft Midtown Madness Microsoft Ages of Empires Return and Revenge of Arcade Windows Media Player 7: Software, Applications/ Graphics and Video Software
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50+ brands - ActiveX: computer software - Crime Wave: computer software - Microsoft Game Studios: computers - Microsoft: computer software
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This note was uploaded on 03/17/2009 for the course BCOR 1010 taught by Professor Latier,jef during the Fall '07 term at Colorado.

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Marketing Section - Company Research Presentation...

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