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Unformatted text preview: International Firms--Based in one country, but market to others using similar marketing tactics. Multi-National Firms--Markets the same basic products in different countries using different strategies (a multi-domestic marketing strategy). Nestle Transnationals--Uses a global marketing strategy, adapting where needed Gillette Reasons Why to Enter Foreign Markets To counter adverse economic factors at home To counter saturated home markets To extend a product’s life cycle To reduce or avoid competition To enhance economies of scale in production To dispose of inventories To export new technology Ways to Enter Foreign Markets Export (direct and indirect) License Joint Venture Direct Investments Increasing Risk and Profit Potential Factors to Consider When Entering Foreign Markets…. Cultural Diversity The Local Economy Political Climate and Regulation...
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- Spring '08
- REXMOODY
- International Trade, Euro Bank Note
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