Homework 6 - BCOR 2400 Homework 6 Video Case 14 1 a The...

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BCOR 2400 4/28/2008 Homework # 6 Video Case 14 1. a) The factors of demand which Stuart Cellars use to determine an approximate price level include the growing popularity of demand of Australian and New Zealand wines, the image of the wine, the global supply, ratings from publications and the media, and the quality of the vintage. The price, in general, can effect the consumer’s perception of the wine and the wine quality (and therefore demand). b) Costs are affected by the cost of grapes, land, winery facilities and equipment, packaging, advertising, public relations, point-of-sale materials, promotions, salesforce, wine tastings, samples for the wine press, warehousing, shipping, distribution, and excise taxes. Costs can vary depending on the location of the winery and the number of years the winery has been in business. Owning the land will add to winery costs, but also give you more control over the grapes. Some companies own the land, which adds to their
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