Unformatted text preview: max number of listeners. Heterogeneity:-Refers to the variety or diversity of the audience members in their beliefs and attitudes.-Tends to correlate with size.-May influence speaker’s choice of examples and appeals in order to reach the maximum number of listeners. Voluntary vs. Captive:-Ppl who have chosen to hear a speech more likely to be receptive to the message.- Captive audiences may make it difficult to build ethos.-When in doubt, assume you have a captive audience. Obstacles to comm. That arise from the nature of the audience:-a captive audience doesn’t mean an attentive audience-“Selective Exposure” – Audiences control their exposure to rhetorical acts-Ideology (worldview) or interests act as filters of info...
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This note was uploaded on 03/17/2009 for the course COMM 1300 taught by Professor Bean,hamil during the Fall '08 term at Colorado.
- Fall '08