Unformatted text preview: send disadvantaged youth to college. Their campaign has been going for two months and they are well short of their projected goals. As you meet with them one person says, “I don’t know what’s wrong, but people just aren’t responding to our message.” Another team member adds, “Maybe our message isn’t getting through. Perhaps we should ‘tweak’ it a bit so that it will get through to our audience.” According to class lecture, this group seems to understand communication as a: (a) Linear process of transmission* (b) Dynamic process of meaning creation (c) Cultural process of understanding (d) None of the above 5. Thinking in systems theory terms, which of the following would be considered input variables ? (a) Members’ needs and motives (b) The number of participants (c) Time (d) Members’ ethnicities (e) All of the above* 1...
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- Spring '08
- Thought, Meaning of life, systems theory terms, Linear Transmission model