7communication theory as a field

7communication theory as a field - Communication Theory As...

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Communication Theory As a Field (Craig, 1999) COMM 3210 Human Communication Theory
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Not a Coherent Field “Communication theory as an identifiable field of study does not yet exist ….” (p. 119) -Theorists don’t mention each other except within narrow specialties -Different textbooks present different theories (249 according to Anderson)
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Roots of Incoherence “Communication” becomes a pervasive theme in 20 th 1940s: “Communication theory” (CT) originates in electrical engineering. In social science, CT becomes an eclectic body of ideas drawn from many disciplines. CT is institutionally established (courses, textbooks, journals) but remains fragmented.
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Thesis CT can and should become “a coherent field of metadiscursive practice, a field of discourse about discourse with implications for the practice of communication” (p. 120).
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Overview Goal: Dialogical-dialectical coherence Two Principles Model of the field: Seven traditions Applications
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The Goal: Dialogical- Dialectical Coherence The goal is not a unified theory. Instead, we need a common awareness of communication theories as alternative ways of framing problems. Dialogical: openness to all views, dialogue Dialectical: clash of views, debate
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A coherent field can be based on two principles: 1. The constitutive metamodel : Theories of communication constitute “communication” as an object of study. 2.
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This note was uploaded on 03/17/2009 for the course COMM 3210 taught by Professor Craig during the Fall '08 term at Colorado.

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7communication theory as a field - Communication Theory As...

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