2-8 semiotics and the problem of shared meaning

2-8 semiotics and the problem of shared meaning - Semiotics...

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Semiotics and the Problem of Shared Meaning “What is a sign?” Charles Sanders Peirce COMM 3210 Human Communication Theory
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Far Side Cartoon
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Screen Shot of Chinese Newspaper Website (What meaning can you derive from this image? How?) Retrieved October 2, 2006 from http://www.bjd.com.cn/
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Semiotic Tradition Semiotics : the theory of signs Sign : anything [signifier] that means something [signified] to someone Communication (in semiotic theory): sharing meaning through use of signs Communication problems (in semiotic theory): dependence on signs can produce misunderstanding (e.g. “I love you”)
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C. S. Peirce (1839-1914) Founder of modern semiotic theory Founder of American pragmatism philosophy (the meaning of a thing is its practical consequences) Focus of his theory: how signs function in the mind meaning is a constantly changing thought process
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Three States of Mind Feeling (simple awareness of something; ex: walking through my house in darkness) Reaction (sense of acting and being acted upon; ex: I bump into something; involves 2
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2-8 semiotics and the problem of shared meaning - Semiotics...

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