comm3210rdg#3-17

comm3210rdg#3-17 - THE CULTURE INDUSTRY: ENLIGHTENMENT AS...

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THE CULTURE INDUSTRY: ENLIGHTENMENT AS MASS DECEPTION Introduction - The sociological theory that the loss of the support of objectively established religion, the dissolution of the last remnants of precapitalism, together with technological and social differentiation or specialization: o Have led to cultural chaos is disproved everyday - Instead: o Culture today impresses the same stamp on everything o Films, radio, and magazines make up a system which is uniform as a whole and in every part - Unity of microcosm and macrocosm presents mend with a model of their culture: o The false identity of the general and the particular - Under monopoly all mass culture is identical: o Lines of its artificial framework show through o People at top not interested in concealing monopoly As violence becomes more open, power grows o Movies and art do not need to pretend to be art anymore Truth that they are a business is made into an ideology in order to justify the rubbish they deliberately produce Culture industry in technological terms - Alleged that since millions participate in it, certain reproduction processes are necessary that inevitably require: o Identical needs in innumerable places to be satisfied with identical goods - The technical contrast between the few production centers and the large number of widely dispersed consumption points is said to: o Demand organization and planning by management - Claimed that standards were based in the first place on consumers’ needs: o For that reason, were accepted with so little resistance - Result: o Circle of manipulation o Retroactive need in which the unity of the system grows ever stronger - Basis on which technology acquires power over society: o It is the power of those whose economic hold over society is greatest - A technological rationale is: o The rational of domination itself o The coercive nature of society alienated from itself o EX: cars, bombs, and movies keep everything together until their leveling element shows its strength in the very wrong o Results in technology of the culture industry no more than the achievement of standardization and mass production o Sacrifices whatever involved a distinction between the logic of the work and that of the social system o All a result of technologies function in today’s economy
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- Need which might resist central control has been suppressed by the control of the individual consciousness o Step from telephone to radio has clearly distinguished the roles o Former: Allows subscriber to play the role of subject Liberal o Latter: Turns all participants into listeners Authoritavley subjects participants to broadcast programs which are all exactly the same Have to accept organization from above Democratic - Attitude of the public is part of the system (it favors the system of culture)
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This note was uploaded on 03/17/2009 for the course COMM 3210 taught by Professor Craig during the Fall '08 term at Colorado.

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comm3210rdg#3-17 - THE CULTURE INDUSTRY: ENLIGHTENMENT AS...

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