{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

comm3210rdg#3-20 - THE MAINSTREAMING OF AMERICA VIOLENCE...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
THE “MAINSTREAMING” OF AMERICA: VIOLENCE PROFILE NO. 11 Gerbner Introduction - New findings of the cultural indicators research project: o Support earlier results o Lead to elaboration of the concepts of mainstreaming and resonance - Television contributes to viewers’ conceptions of reality - Contributions relate both to: o The synthetic world television presents o Viewers’ real life circumstances - Mainstreaming: the dynamics of the cultivation of general concepts of social reality - Resonance: the amplification of issues particularly salient to certain groups of viewers - Message system analysis o The annual monitoring of samples of prime time and weekend daytime network dramatic programming - Cultivation analysis o The investigation of viewer conceptions of social reality associated with the most recurrent features of the world television Violence Index - Violence: the overt expression of physical force compelling action against one’s will on pain of being hurt and/or killed or threatened to be so victimized as part of the plot - The following are not coded as violence: o Idle threats, verbal abuse, gestures without credible violent consequences - The following should be coded as violence: o Comic, fantasy, accidental violence - Violence index combines three sets of observations: o Measure the extent to which violence occurs at all in the programs sampled o The frequency and rate of violent episodes o The number of roles calling for characterization as violent, victims, or both - Index meets the critical statistical and empirical requirements of an index: o Undimensionality o Internal homogeneity - Frequency and patterns of victimization in the world of dramatic tv are remarkably stable from year to year - Overall, percent of characters involved in violence has remained steady since 1969 - Victimized characters: o Females more than males o If male character, ten year old boys
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
o Minority roles (female) o Only two groups of characters are more likely to hurt others than to be hurt themselves: old men and bad women Theory of cultivation - Television is the central and most pervasive mass medium in American culture - Plays a distinctive and historically unprecedented role - Individual is virtually introduced at birth to television and its powerful flow of messages and images - Television dominates the symbolic environment of modern life - Cultivation analysis: the investigation o the consequences of the ongoing and pervasive system of messages - Amount of exposure to television is an important indicator of the strength of its contributions to ways of thinking and acting - Heavy viewers: o Television monopolizes and includes other sources of information, ideas, consciousness o Thus, the more time one spends “living” in the world of television, the more likely one is to: Report perceptions of social reality which can be traced to television’s most persistent representations of life and society o Heavy viewers more likely to give “television answers” to a series of
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern