Gerbner theory of cultivation

Gerbner theory of cultivation - The Media and Your Child...

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The Media and Your Child
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Socio-psychological Theory  and the Problem of  Media Effects COMM 3210
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Socio-psychological Tradition of  Communication Theory Communication defined as expression, interaction, influence: How people interact, causes and effects of communication Mediated by psychological variables (emotions, attitudes, beliefs, personality traits) that cause behavior Problems are undesirable behaviors & effects (e.g. low marital satisfaction, high employee turnover, violence) Follows scientific metatheory: Goal is to explain the causes and effects of communication (e.g. uncertainty reduction theory)
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Our Focus: Media Effects We will focus on the problem of media effects Cultivation theory (Gerbner) Framing and agenda setting (Entmen) Social learning theory (Bandura)
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an average day? 4 or more hours? 2-4 hours? Less than 2 hours?
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This note was uploaded on 03/17/2009 for the course COMM 3210 taught by Professor Craig during the Fall '08 term at Colorado.

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Gerbner theory of cultivation - The Media and Your Child...

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