midterm2review - COMM 3210 Exam II Review Sheet(Fall 2007...

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COMM 3210: Exam II Review Sheet (Fall 2007) General How does each of these traditions (semiotics, cybernetics, phenomenology) define communication? How does each tradition frame communication problems? o Three frames (all go beyond the linear model): o Peirce: Meaning is shared in a constantly changing thought process us as we interact. Problems à unanticipated reactions, interaction breakdown o Barthes: Meaning is shared in structured systems of signs (codes) within a culture. Problems à unconscious “mythical” connotations we should question o Peters: We share a universe full of wonder and mystery with all others (human and nonhuman). Problems à failure of cooperation (like Peirce); expecting too much (we can never grasp someone’s consciousness); failure to appreciate how much we already share (kinship with the whole universe) How do the theorists we have read relate to their respective traditions? What are the major differences among these traditions? Peirce What tradition is Peirce associated with? How would he define communication? o Semiotic Theory— the theory of signs Sign : anything [signifier] that means something [signified] to someone Communication (in semiotic theory): sharing meaning through use of signs Communication problems (in semiotic theory): dependence on signs can produce misunderstanding (e.g. “I love you”) What is the focus of Peirce’s theory? o how signs function in the mind o meaning is a constantly changing thought process What are the three states of mind? How does this process relate to signs? o Feeling (simple awareness of something; ex: walking through my house in darkness) o Reaction (sense of acting and being acted upon; ex: I bump into something; involves 2 feelings) o Thought (discovering a rule that connects action & reaction; ex: I bumped into this chair in the dark because my daughter is home and moved it; involves 3 feelings) In the thought process, the bump becomes a sign that my daughter is home.
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What are the three interests one can take in a thing? Which interest regards the thing as a sign? Why? What are the three components of a sign (triadic composition)? Example? o As such, a sign is a three-part (triadic) entity that is formed in a thought process: the physical form which the sign takes (ex: the word “house”) a concept in someone’s mind (ex: someone’s idea of a house) an object to which the sign refers (ex: a particular house) What are the three kinds of signs? Think of examples for each. How are the three kinds different? How do they work together in communication? Why can the same physical object or event (signifier) be more than one kind of sign? Example? o
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midterm2review - COMM 3210 Exam II Review Sheet(Fall 2007...

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