Chan 3610 Paper

Chan 3610 Paper - Technology in the Work Force A New Culture of Computer Mediated Norms and Business Relationships COMM 3610 Communication

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Technology in the Work Force: A New Culture of Computer Mediated Norms and Business Relationships COMM 3610: Communication, Technology, & Society Fall 2008 Technology has played a vital role in society for many centuries and continues to
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affect the way we interact with one another on a daily basis. Our culture is constantly evolving as new forms of technology emerge adding to the wide variety of communication forms we choose to emerge ourselves in. The cell phone, one of the most popular forms of technological communication today, has ultimately changed the dynamics of interpersonal relationships. In addition, the computer has drastically affected the work force by creating an entirely new business environment for employees through mediated work. While advancements in the virtual world have provided a convenient way for businesses to communicate with employees in different time zones, it has also decreased the amount of face-to-face interaction in natural business settings. With computer mediated devices like e-mails, video conferencing, instant messaging, and the like, face-to-face interactions are no longer the primary source of communication within businesses. The computer screen replaces the formal business setting and employees no longer work directly with one another but instead with the computer. Technology has created a new form of work relationships; it has disregarded all previous norms and instead provides a setting for employees to hide behind the anonymity of the computer screen. While advances in technology can be beneficial to businesses, face-to- face interaction is an integral building block for any business foundation and its’ constructive aspects cannot be met through virtual relationships. Mediated work has removed the positive aspects that are achieved through face-to-face relations and instead has instilled new work relationship norms promoting negative interpersonal comments, a lack of respect in information exchange, an absent presence of group identity, and an overall decrease in trust and satisfaction between group members. In the year 2000, nearly 80% of Fortune 500 companies were estimated to 2
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structure at least half of their employees into teams. [Timmerman et al., p 108]. Generating different ways to obtain a goal is usually more successful in groups due to the vast array of ideas each member is able to contribute to the team. In addition, the dynamics of the group created through interpersonal member interaction builds a foundation of respect, trust, determination, and group identification. Thus, teamwork is often viewed as an important component of any business. However, the increasing amount of virtual teams along with mediated work, are defying the main aspect of group work – face-to-face interactions. Virtual teams are highly prevalent in the work force due to the convenience they pose by removing the problem of time and space. Many changes in the work force have evolved as virtual teams are becoming more and more popular. As opposed to creating groups based upon their likeness and predicted cohesiveness,
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This note was uploaded on 03/18/2009 for the course COMM 3610 taught by Professor Mcclellan, during the Fall '08 term at Colorado.

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Chan 3610 Paper - Technology in the Work Force A New Culture of Computer Mediated Norms and Business Relationships COMM 3610 Communication

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