psychchap5 - social psych chap 5 Cognition Stereotypes...

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social psych chap 5 Cognition: Stereotypes Beliefs that associate groups of people with certain traits. How Stereotypes Form o Social categorization- classification of persons into groups based on common attributes. o Outgroup homogeneity effect- tendency to assume there is greater similarity among members of outgroups than among members of ingroups Sociocultural and Motivational Factors o Sociocultural Factors: Media portrayals. Peers, family, social contacts, etc. (Refers to growing up in a certain neighborhood where your family communicates certain stereotypes and prejudices to you). Motivational Factors o Projecting the status of one’s ingroup. o Maintaining the status quo. Implicit Personality Theories of Groups o Entity Theorists- Do not see a lot of potential for blending groups. Finds them strict rigid boundaries o Incremental Theorists- Sees boundaries as much more flexible and open to change. How Stereotypes Persist o Limited contact with a non-representative sample of the outgroup. o Illusory Correlation- Overestimates the association between variables which are only slightly correlated. Or variables that are not there at all. Availability Heuristic Confirmation Bias
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Fundamental Attribution Error Self fulfilling prophecy- We get people to behave the way that we perceive them even if that it isn’t characteristic. o Subtyping- Exceptions to the rule and relevate those exceptions into subtypes. o People appear to be hardwired to think categorically. o Challenging Stereotypes: Group members who disconfirm the stereotype are considered representative of the outgroup. Deviate moderately. o .Many individuals deviate from the stereotype. Sometimes stereotypes are activated on a more automatic basis. o Priming- brief activation of a popular stereotype will likely activate the general stereotype. o
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This note was uploaded on 04/29/2008 for the course PSYC 228 taught by Professor Rourke during the Fall '07 term at Binghamton.

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psychchap5 - social psych chap 5 Cognition Stereotypes...

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