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Unformatted text preview: 10/09/2007 08:42:00 ← Lepper et. Al Study (1973) • Would rewarding pre-school children for an activity they already enjoy overjustify it? o Three groups: 1) Knew about the award 2) No award 3) Unexpected award o Award was a good player certificate on a big board where they could choose where to place it. o Researchers found that the children in the expected award group had spent less time playing with the markers than the other two groups. They found support for the overjustification effect. o Conclusion: If there’s an initial intrinsic interest the imposition of an extrinsic motivator may decrease interest. If there is no intrinsic interest, extrinsic interest may get them interested. Higgin’s Self-Discrepancy Theory • Self-esteem is defined by the match between hw we see ourselves and how we want to see ourselves. o Ought Self Being the person other people expect for you to be.Being the person other people expect for you to be....
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- Fall '07
- ideal self, good player certificate, selfconsciousness focus, variable Chronic Dieters