Mass Media Exam I Study Guide - Mass Media Exam I Study...

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Mass Media Exam I Study Guide 1. Inventions of media a. Paper and moveable type made of clay was invented in China (100 A.D. and 1000) b. Moveable type made of cast iron was invented in Korea in 1400 c. Johannes Gutenberg (Germany) makes hand printing press and perfects moveable type in 1450 d. First newspaper in France, Germany and Belgium in 1600 e. 1702 was first daily started in London f. 1837 was first telegraph g. 1876 was first telephone message sent by Alexander Bell h. Edison patented electric bulbs in 1879 i. Movies were invented in 1894 by Marconi j. RCA demonstrated TVs in 1933 k. 1946 was first mainframe computer l. 1949 was when network TV began in US m. US invented videotapes in 1956 n. Soviets launched the first communication satellite in 1957 o. US created the first computer network in 1969 in response to Pentagon grants financed by US tax payers p. 1975 HBO began to transmit programs by satellite to cable TV systems q. 1991 British physicist Tim Berners Lee invents the World Wide Web at a Swiss lab and makes it free under General Public Lease until 1996 r. DVDs invented in 1997 2. Google is the largest media company today in terms of stock value. 3. Jamieson’s claim to fame is that she founded “Fact Check” and started Annenberg Public Policy Center at U Penn. “Fact Check” examines factual accuracy of US political campaign advertisements. 4. The primary goal of the media is to attract and hold large audiences for advertisers.
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