mass media. ch. 1

mass media. ch. 1 - Ch. 1. The Media: An Introduction: A....

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Ch. 1. The Media: An Introduction: A. Brief History: U.S. industrialism – all of us depend on “the market” for producing, distributing, selling goods Technology dependent B. Mass Media: Social Systems: 1) Audiences 2) Advertising agencies 3) Government regulators 4) Citizen regulators C. Television: Fox News Channel (FNC) bested CNN on the Iraq War March of 2004, PBS loosened guidelines on content of credits Rise of Cable : o Jan 2004 cable had ¾ of paid television market o 24/7 news coverage Deep Dish TV: o 1986 – Became the first public access satellite network The Changing Modes of Delivering Images though TV: o Direct Broadcast Satellite (DBS) o Wireless Cable – sends multiple channels by microwave transmission rather than cable Clearer picture than cd quality sound! More cost efficient than cable tv o 1998 – AT&T acquired 2 of biggest cable providers: Telecomunications Inc. and MediaOneGroup Ratings: o All tv programming is measured by A.C. Nielsen Company
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mass media. ch. 1 - Ch. 1. The Media: An Introduction: A....

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