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5 notes - Mass Media passwords Policies and policy makers...

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Mass Media passwords: Policies and policy makers: Lecture 8 Ownership Financing Programming: more age-specific children’s pgmg? What does Gitlin suggest? Todd Gitlin, Director of doctoral pgm in Journalism at Columbia U., NY American media prgms are part of our way of life: step back from  individual shows we can switch off, look at the forrent of pgmg and  then think: what do we want to do about it? What is this torrent? Films, TV, music, radio, advg, print publishing, & comp. software earned  $80 b for the US in 1999 Software alone $50 b in exports American popular cultures floods the world The goal: thou shall have fun Variations on 3 formulas: Westerns, action-adventure, cartoons Disney-style American’s most potent export: ruthless man, producer of  family-friendly innocence and perpetual immaturity How do young consumers experience America “lite” around the world? A flow of sensations and feelings A quality of immediacy and casualness, an empire of informality Loose social membership in a global elect Attachments that overlap, melt, and change
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How did Hollywood achieve this global spread? Supply, demand Supply: US govn. Initiatives in support of Hollywood sales, e.g.  deregulation of the 1980s Demand: why are Hollywood shows popular?
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