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Unformatted text preview: industry? Which of the 5 generic competitive strategies discussed in Chapter 5 is Coach employing? Has the companys competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? 6. What are the resource strengths and weaknesses of Coach Inc.? What competencies and capabilities does it have that its chief rivals dont have? What new market opportunities does Coach have? What external threats do you see that could adversely impact the companys future well being? 7. What recommendations would you make to Lew Frankfort to improve Coachs competitive position in the industry and its financial and market performance?...
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- Fall '08