Case_08_Coach_Inc

Case_08_Coach_Inc - industry? Which of the 5 generic...

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Assignment Questions 1. What are the defining characteristics of the luxury goods industry? What is the industry like? 2. What is competition like in the luxury goods industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace? Is the pace of rivalry quickening and becoming more intense? Why or why not? 3. How is the market for luxury handbags and leather accessories changing? What are the underlying drivers of change and how might those driving forces change the industry? 4. What key factors determine the success of makers of fine ladies handbags and leather accessories? 5. What is Coach’s strategy to compete in the ladies handbag and leather accessories
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Unformatted text preview: industry? Which of the 5 generic competitive strategies discussed in Chapter 5 is Coach employing? Has the companys competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? 6. What are the resource strengths and weaknesses of Coach Inc.? What competencies and capabilities does it have that its chief rivals dont have? What new market opportunities does Coach have? What external threats do you see that could adversely impact the companys future well being? 7. What recommendations would you make to Lew Frankfort to improve Coachs competitive position in the industry and its financial and market performance?...
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