Case_11_Wild_Oats_Market - Assignment Questions 1. What are...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Assignment Questions 1. What are the fundamental elements of Wild Oats’ strategy in 2006? Which of the five generic competitive strategies discussed in Chapter 5 do you believe Wild Oats is pursuing? 2. How have Wild Oats’ strategy and operations evolved since the company’s founding in 1984? What are the most significant changes the company has experienced? 3. What is your assessment of Wild Oats’ growth strategy? Has it been successful? Which elements of the strategy have improved the company’s performance? Are there any that have impaired the company’s ability to reach its goals? If so, which ones? 4. What does a SWOT analysis reveal about Wild Oats’ resource strengths, resource weaknesses, market opportunities, and external threats? Is the company well-positioned and poised to earn attractive profits? Should investors be pleased with the company’s current situation and prospects for future success? 5. What is your assessment of Wild Oats’ competitive strengths and weaknesses vis-à-vis its
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

This test prep was uploaded on 03/18/2009 for the course MGMT 4000 taught by Professor Tonytong during the Fall '08 term at Colorado.

Ask a homework question - tutors are online