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Case_11_Wild_Oats_Market

Case_11_Wild_Oats_Market - Assignment Questions 1 What are...

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Assignment Questions 1. What are the fundamental elements of Wild Oats’ strategy in 2006? Which of the five generic competitive strategies discussed in Chapter 5 do you believe Wild Oats is pursuing? 2. How have Wild Oats’ strategy and operations evolved since the company’s founding in 1984? What are the most significant changes the company has experienced? 3. What is your assessment of Wild Oats’ growth strategy? Has it been successful? Which elements of the strategy have improved the company’s performance? Are there any that have impaired the company’s ability to reach its goals? If so, which ones? 4. What does a SWOT analysis reveal about Wild Oats’ resource strengths, resource weaknesses, market opportunities, and external threats? Is the company well-positioned and poised to earn attractive profits? Should investors be pleased with the company’s current situation and prospects for future success?
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