Unformatted text preview: acting to make the industry more or less attractive? 7. Which makers of digital music players appear to be in the strongest and weakest positions? Support your answer with a weighted competitive strength assessment like that presented in Table 4.5 in Chapter 4. 8. How well is Microsoft positioned to attract buyers and cut into Apple’s sales of iPods and the sales of other rivals in the market? 9. Which of Microsoft’s rivals, other than Apple, is likely to be Microsoft’s strongest competitor? What strategic moves do you think Microsoft’s rivals might take to cut into Apple’s sales of iPods and to limit the success of the Zune? 10. What recommendations would you make to Microsoft to enhance its chances for making the Zune a serious contender for leadership in the digital music player industry?...
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- Fall '08
- Management, Digital rights management, Digital Music, digital music player