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Unformatted text preview: acting to make the industry more or less attractive? 7. Which makers of digital music players appear to be in the strongest and weakest positions? Support your answer with a weighted competitive strength assessment like that presented in Table 4.5 in Chapter 4. 8. How well is Microsoft positioned to attract buyers and cut into Apples sales of iPods and the sales of other rivals in the market? 9. Which of Microsofts rivals, other than Apple, is likely to be Microsofts strongest competitor? What strategic moves do you think Microsofts rivals might take to cut into Apples sales of iPods and to limit the success of the Zune? 10. What recommendations would you make to Microsoft to enhance its chances for making the Zune a serious contender for leadership in the digital music player industry?...
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This test prep was uploaded on 03/18/2009 for the course MGMT 4000 taught by Professor Tonytong during the Fall '08 term at Colorado.
- Fall '08