Case_12_Zune

Case_12_Zune - acting to make the industry more or less...

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Assignment Questions 1. What are the dominant strategy-shaping economic characteristics of the digital music player industry? 2. What is competition like in the digital music player industry? Which of the five competitive forces is the strongest? Which is the weakest? Do a five-forces analysis to support your answers. 3. What forces are driving change in the digital music player industry? Are the changes acting to make the industry environment more or less attractive from the standpoint of competitive intensity and long-term profitability? 4. What does your strategic group map of the competitors in digital music players look like? Are the makers of flash-based players poorly positioned relative to the makers of hard-drive players? 5. What are the key success factors in the digital music player industry? What will it take for a competitor to be successful? 6. All things considered, is the digital music player business attractive? Are factors at work
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Unformatted text preview: acting to make the industry more or less attractive? 7. Which makers of digital music players appear to be in the strongest and weakest positions? Support your answer with a weighted competitive strength assessment like that presented in Table 4.5 in Chapter 4. 8. How well is Microsoft positioned to attract buyers and cut into Apples sales of iPods and the sales of other rivals in the market? 9. Which of Microsofts rivals, other than Apple, is likely to be Microsofts strongest competitor? What strategic moves do you think Microsofts rivals might take to cut into Apples sales of iPods and to limit the success of the Zune? 10. What recommendations would you make to Microsoft to enhance its chances for making the Zune a serious contender for leadership in the digital music player industry?...
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This test prep was uploaded on 03/18/2009 for the course MGMT 4000 taught by Professor Tonytong during the Fall '08 term at Colorado.

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