Case_21_Sara_Lee - What value-chain match-ups and...

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Assignment Questions 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? 2. What is your assessment of the long-term attractiveness of the industries represented in Sara Lee Corp.’s business portfolio? Do an attractiveness assessment like that shown in Table 9.1 on page 288 of your text. 3. What is your assessment of the competitive strength of Sara Lee Corp.’s different business units? Do a weighted competitive strength assessment of each of Sara Lee’s business units using the procedures shown in Table 9.2 on p. 291 of your text. 4. What does your 9-cell industry attractiveness/business strength matrix displaying Sara Lee’s business units look like? (Use the results of your answers to questions 2 and 3 above to plot the business unit “bubbles” on the 9-cell grid—see Figure 9.5 on p. 293 of your text for a representative attractiveness/strength matrix.) 5. Is there good strategic fit among Sara Lee’s businesses following the restructuring?
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Unformatted text preview: What value-chain match-ups and opportunities for skills transfer, cost sharing, and brand sharing do you see? 6. Is there good resource fit among Sara Lee’s lineup of businesses as of late 2006? How profitable are each of Sara Lee’s three business segments? How did the profitability of its divested businesses and Hanesbrands compare to the businesses retained after the retrenchment was completed? 7. What is your overall evaluation of Sara Lee’s retrenchment plan? Does the resulting business lineup have a good chance of providing the company’s shareholders with above-average market returns? 8. What strategic actions should Brenda Barnes take to improve the corporation’s financial and market performance? What further business lineup changes might she consider? What strategic moves and initiatives should be considered to improve the performance of Sara Lee’s business units and overall performance?...
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