Unformatted text preview: 6. What are the chief elements and characteristics of New Balance’s culture? How does New Balance management go about nurturing and reinforcing the company’s culture? In what way, if at all, does the company’s private ownership impact the company’s culture? 7. How well is New Balance performing compared to its primary rivals? How will the acquisition of Reebok by Adidas impact competition in the athletic shoe industry? Is the acquisition likely to be favorable or unfavorable for New Balance? 8. What issues does New Balance management need to address? 9. What recommendations would you make to New Balance management? What does New Balance need to do to continue to be successful? Should management continue to invest in the New Balance Executional Excellence initiative? What, if anything, should New Balance do in response to the acquisition of Reebok by Adidas?...
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- Spring '08
- Management, Athletic shoe, Reebok, New Balance