Case_28_Ryanair

Case_28_Ryanair - Assignment Questions 1. What are the key...

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Assignment Questions 1. What are the key elements of Ryanair’s strategy as of 2007? What type of competitive advantage is Ryanair trying to achieve vis-à-vis rivals? Which of the five generic competitive strategies discussed in Chapter 5 best matches the competitive strategy that Ryanair is employing? 2. What grade would you give Michael O’Leary for the job he has done as CEO of Ryanair? Be prepared to support your answer based on how well (or not so well) he has performed the five tasks of strategic management discussed in Chapter 2. 3. What was Tom Ryan’s original strategic vision for Ryanair? How does Michael O’Leary’s strategic vision for Ryanair differ from Ryan’s? Why did the strategic vision change? Is the company’s strategic vision likely to undergo further evolution? 4. What is your assessment of Ryanair’s financial performance from 2005-2007 and operating performance in 2005 and 2006? Does the company’s performance indicate that Ryanair’s strategy is working well? How does the company’s performance compare with that of
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