2008%20Final%20Review

2008%20Final%20Review - Final Review Caleb Warren Buyer...

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Final Review Caleb Warren Buyer Behavior Fall 2008
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Format 2.5 hours (4:30 - 7pm) 20 MC questions (40%) 3 open response questions (60%) 2 short answer/multiple part questions 1 essay Two-sided cheat sheet permitted
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Sample Multiple-Part Question Imagine that you are a marketing manager for a new energy drink brand named Blue Ox. Your boss has asked you to create a marketing campaign for Blue Ox that captures the attention of potential consumers. Part A Your boss tells you that one strategy for attracting attention is to use salient stimuli. What are two other types of stimuli known to attract attention? Part B Give examples of specific marketing tactics or stimuli you would use to attract attention in your marketing campaign. Give at least one specific example for both types of attention- attracting stimuli you described in Part A. For example, a full-page advertisement that includes only the Blue Ox logo in very large print over an empty background would be a marketing tactic that uses salient stimuli to attract attention.
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